Abound

Abound is a fintech company founded in 2020 that applies artificial intelligence and Open Banking data to credit decisioning and consumer lending. Its core technical work spans machine learning, financial data analysis and affordability assessment: the Abound lending platform analyses each applicant's income, spending habits and true affordability from Open Banking data rather than relying on traditional credit scoring alone. The company operates in the United Kingdom across consumer lending, banking and credit services, and also sells B2B lending infrastructure through a white-label platform that lets other businesses run lending operations on its decisioning technology.

The lending platform has issued over £1.5 billion in loans, with 70% fewer defaults than industry benchmarks. The company reached profitability 2.5 years after launch and was named the fastest-growing tech company in the UK by The Sunday Times. Funding stands at £2.2 billion.

Abound was founded by Gerald Chappell and Michelle He, who previously worked with banks to improve credit decisioning. The company describes its mission as making fairer credit decisions that work for real people, not just algorithms, with an emphasis on financial inclusion and widening access to affordable credit, alongside sustainable growth and profitability.