AJ Bell

AJ Bell is one of the United Kingdom's largest investment platforms, founded in 1995 and listed on the FTSE 250. The company provides investment products and services that let customers manage their own portfolios directly. It administers assets of £108 billion on behalf of more than 673,000 customers, having grown from a small actuarial consultancy into a listed financial services group.

The AJ Bell platform offers access to thousands of investments - funds, shares, investment trusts, ETFs, bonds and gilts - across 24 international markets. Products span a Stocks and Shares ISA, a Self-Invested Personal Pension (SIPP), a Junior ISA and standard dealing accounts. Operations are concentrated in the United Kingdom, with market access extending to 24 markets worldwide.

The firm's offerings have been recognised as a Which? Recommended Provider for seven consecutive years, from 2019 to 2025, the only investment provider to achieve this. Its stated purpose is to help customers take control of their financial futures.