CreateFuture

CreateFuture is an AI-native digital transformation consultancy founded in 2010 and headquartered in Edinburgh, with further offices in Leeds, London, Manchester and Sofia. The firm employs around 600 people and works across software engineering, strategy and design to deliver tailored solutions to client organisations. It was formerly known as xDesign and has since been acquired by Version 1.

The consultancy's work spans digital product and service development, legacy system modernisation and AI-driven customer engagement, with an AI-native approach applied throughout its delivery. Its stated focus is on complex, regulated environments, and its clients include PayPal, adidas, NatWest, FanDuel, Money Saving Expert, Yorkshire Building Society and the NHS. The firm's positioning challenges the slow, bloated approach of traditional consulting, working shoulder to shoulder with clients on their most pressing problems.

Industry verticals covered include financial services and fintech, banking and building societies, retail and sportswear, sports betting and gaming, media and personal finance, and healthcare. Technical domains range from artificial intelligence and software engineering to digital product and service design, strategy consulting and legacy system modernisation.