Dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organisations, delivering end-to-end experience transformation by combining Media, CXM (Customer Experience Management) and Creative capabilities. Founded in Tokyo, Japan in 1901, the group employs approximately 68,000 people across around 120 countries and reported FY2024 net revenue of 1.2 trillion yen. It ranks No. 7 among advertising agency networks worldwide according to AdAge rankings.

Technical work at Dentsu sits within a broader focus on data and technology, customer experience management, media, creative and both business and experience transformation. The stated approach is to combine data, technology and creativity to unlock growth, with an emphasis on measurable results and meaningful outcomes for clients and communities.

The group's capabilities are organised across three integrated offerings - Media, CXM and Creative - and delivered through a network of global leadership brands, including Dentsu Creative, Carat, iProspect, dentsu X and Merkle. Clients are served across every industry.

With more than 120 years of history, Dentsu describes its orientation as a business transformation mindset aimed at sustainable growth for brands, people and society.