Moonpig

Moonpig is an online platform for personalized greeting cards and gifting, founded in 2000. Customers design custom cards using their own photos and text or choose from thousands of designs, and the company prints and dispatches cards, gifts and fresh flowers directly to recipients. The business operates in six markets: the United Kingdom, the United States, Canada, Australia, New Zealand and Ireland, and reports serving millions of people marking occasions each year.

The engineering work spans several distinct domains. Moonpig builds its own e-commerce platform and consumer web and mobile applications, alongside digital printing and personalization technology that turns individual customer designs into printed products. A card recommendation engine suggests designs based on the intended recipient and learns from aggregate customer preferences. Other technical features include occasion reminders, video messages, handwriting upload and group cards that multiple contributors can edit. Logistics and delivery fulfilment covers dispatch of cards, gifts and flowers to the door.

Products are organized around personalized greeting cards in standard and giant sizes, plus gifts and fresh flower delivery. The company describes its product philosophy as customer-centric, focused on personalization and on making sending cards straightforward rather than a chore. Its stated mission centers on human connection, combining technology with that aim.