Olo

Olo is a restaurant technology company that sells a modular SaaS platform covering digital ordering, payments and guest engagement to the hospitality industry. Founded in 2005 and headquartered in New York City, the company builds across several technical domains: SaaS platform development, digital ordering, payment processing and fraud prevention, guest data platforms, marketing automation, loyalty programmes, delivery management and technology partner integrations. Its engineering work supports a system that processes more than 2.5 million orders a day. The platform is assembled from discrete modules. These include online ordering, delivery management, catering solutions, loyalty programmes, payment processing with fraud prevention, a guest data platform for personalised experiences and marketing automation tools for restaurants. The platform also connects to over 400 technology partners, an integration surface that a substantial share of the engineering effort is likely to maintain. Olo serves more than 800 restaurant brands across roughly 90,000 locations and reaches 95 million guests. Its stated mission is "Hospitality at Scale®", and the company describes its goal as helping every guest feel like a regular regardless of brand size or complexity. The company began as GoMobo, pioneering text-message ordering before the smartphone era, and has since positioned itself as an early mover in restaurant digital transformation. Its focus is on the restaurants, hospitality and food service verticals.