Sona

Sona builds an AI-powered workforce management platform that unifies scheduling, time and attendance, HR, payroll and communications for frontline workers.

Sona is an AI-powered workforce management platform for frontline workers, unifying shift management, HR and payroll workflows, labour cost management and team communications in a single system. The platform spans four integrated modules - scheduling, time and attendance, HR, and payroll - and is designed to replace paper, spreadsheets, messaging apps and legacy workforce management systems. Its technical work centres on scheduling optimisation, AI-driven decision making and real-time actionable insights, delivered with consumer-grade software design.

The company targets a market of 2.7 billion frontline workers, with particular focus on hospitality, social care, retail and restaurants. Its stated aims are to give frontline workers greater visibility and flexibility in how they work, and to help organisations retain talent and build resilient, efficient workforces.

Sona's product philosophy combines consumer-grade design with AI-driven decision making, applied to a domain in which much of the operational workflow has historically been handled outside dedicated software. Further details on the company's founding, team and funding are not published.