Xero

Xero is a New Zealand-based technology company, founded in 2006, that builds cloud-based accounting software for small businesses, accountants and bookkeepers. Its flagship Xero Accounting Platform covers invoicing, payroll, expense management, inventory tracking and real-time financial reporting, and has over 4.6 million subscribers worldwide. The company operates in New Zealand, Australia and the United Kingdom, among other markets.

The engineering work spans several domains: cloud accounting software, artificial intelligence, financial automation, third-party integrations and real-time reporting. JAX, an AI-powered financial superagent, is designed to automate routine tasks and surface actionable insights. The Xero App Store provides more than 1,000 third-party app integrations, allowing customers to assemble a tailored stack rather than a fixed product.

Xero's stated focus is on connectivity between business owners, banks and advisors, and on automating day-to-day tasks for small businesses operating in the digital economy. Industry verticals served include small business accounting, bookkeeping, accounting practices, payroll and financial services.