Zego
UK insurtech founded in 2016 offering telematics- and AI-powered motor insurance priced on real-time driving behaviour, with a smartphone-managed policy app.
Zego is a UK insurtech firm that prices motor insurance on real-time driving behaviour rather than demographic proxies. Founded in 2016, the company builds its products around telematics, AI-powered insights, real-time driving-data analytics and usage-based insurance models. Its engineering work spans these domains alongside mobile app development, with the proprietary Sense telematics app at the centre: customers manage policies entirely from their smartphones and can earn lower premiums through demonstrated safe driving.
The company offers comprehensive, flexible cover for cars, vans, scooters and motorcycles, with pricing personalised to individual driving habits, as well as tailored products for commercial drivers including delivery drivers, private hire taxi operators and tradespeople. It has sold over 71 million policies and serves more than 480,000 drivers across the United Kingdom.
Zego positions itself around fair, transparent pricing and rewarding safe driving behaviour, using personalisation in place of traditional demographic-based underwriting. Verticals served include motor insurance, the delivery and gig economy, private hire taxi, and trades and construction.