FairPlay Sports Media
BetTech infrastructure partner building AI platforms, real-time odds aggregation and sports data APIs for media owners, operators and rights holders.
FairPlay Sports Media is a BetTech infrastructure partner to the global sports betting economy, providing media owners, operators and rights holders with the platforms and data needed to monetise sports audiences. The company operates at considerable scale: its properties and partner publishers reach more than 100 million monthly users, and its technology addresses an addressable global sports betting economy it puts at $60 billion. It rebranded from Oddschecker Global Media in January 2024.
The technical work centres on two proprietary systems. FairPlay AI, a machine-learning platform for sports projections and predictive intelligence, generates 1.1 billion annual sports projections. The BetTech Data API aggregates price changes from 200+ sportsbook operators across 45+ regulated markets, processing 125 million changes a day. Surrounding these are sports data analytics, real-time odds aggregation, API development and embeddable widgets for partner publishers.
The portfolio includes oddschecker, the odds comparison brand, alongside WhoScored (sports statistics and analytics), Confido Network and the Italian-facing SuperScommesse. Clients and partners span publishers, broadcasters, betting operators, rights holders, leagues, federations and teams.
Headquartered in London, FairPlay Sports Media also has offices in Barcelona, Rome and Vilnius, and operates across 45+ regulated markets globally.