Mention Me

Mention Me is a customer advocacy intelligence platform, founded in 2013 and headquartered in London, that develops technology for word-of-mouth marketing. Its core product identifies and activates a brand's most valuable customers - termed Tru-Promoters™ - to drive growth through referral, micro-influencer and broader advocacy programmes. The company describes its work as sitting at the intersection of AI-powered marketing and human influence, and positions itself around innovation in a fast-changing AI marketing landscape.

The engineering agenda spans several technical domains: AI-powered referral marketing technology, customer advocacy intelligence, micro-influencer management and creative performance analytics. Its AI-driven referral solutions are used for customer acquisition and advocacy, while its creative performance insights product supplies analytics to support referral and advocacy campaigns. The platform has served more than 500 brands globally and has delivered over 6 million referrals.

According to the company, clients have generated more than USD $2 billion in revenue through the platform since inception. Mention Me raised $32 million in Series B funding. It operates from London with a global reach, serving verticals including e-commerce and retail, fashion and apparel, and food and beverage.